Content Production

Content Production for Websites and Portals

Writing content or producing photography and video, especially from scratch, can be a frustrating and time-consuming process. Identifying the appropriate person to create the content is one thing, but do they have the time to commit to creating engaging content? And if so, where do they start?

Here is a typical scenario that often occurs and you may relate to: the business has decided to replace the old intranet, perhaps as part of a Microsoft Office 365 implementation project. Site maps have been drawn up, migration plans for transferring documents are written, and you know that every department and function has their space allocated on the new web portal.

But who gets the job of writing content, selecting or producing the images and video that lets the users know about the purpose of each section? Without any key messages telling your readers the reason for each new area on the site, what can they expect to find there and how will they interact with that information? If no-one has explained how your new company portal is going to work, how will your staff know what to do?

Writing content or producing photography and video, especially from scratch, can be a frustrating and time-consuming process. Identifying the appropriate person to create the content is one thing, but do they have the time to commit to creating engaging content? And if so, where do they start?

Let us help with creating the content for all your communication channels – from intranet portals to websites, and even social media – our content production service will support any new technology implementation or media platform that requires relevant, interesting and well-written content.

Content when you need it

You’ve spent money on a new website or a Microsoft SharePoint web portal or intranet – the last thing you want to do is waste that money by having pages full of blank space, placeholder text or irrelevant images and video that don’t support the key messages. Be ready for launch – our service will have content ready for when you need it.

Content needs refreshing at regular intervals to keep your readers coming back, as well as helping your business rise up the Google rankings. Our service will help you avoid the pitfalls of having staff with no time to write new updates, or pages stagnating with out of date content which no-one visits any more. We can provide updated content on a regular schedule to keep your target audience interested and informed.

Using the voice of the business

Content creation isn’t just about putting words or multimedia on a page. It’s important because it helps build brand awareness. Your business has a unique voice, and your customers need consistency across all the platforms you publish on.

Working with OfficeLabs means that we will take the time to understand the messages you wish to convey, whilst using the terminology and language of the business. In effect, we take on the voice of the business and the content will have the feeling that it has been generated from a source within the company. Whether you require images, text, video or audio, our content will be relevant and in context for the audience.

Media formats that work for you

OfficeLabs can deliver content in all formats, and work with you to agree and provide the best format for the messages and delivery medium being used. We can produce content as imagery, video, audio, digital and printed text.

A variety of media will make your site stand out, as well as making your site an interesting place for your target audience to visit. The digital era has increased our consumption of different media, and creating unique, tailored content has been proven to drive repeat business – as well as establishing your company as a knowledgeable, go-to resource in your chosen field.


These are just some of the benefits that OfficeLabs content production services can offer your company. When you book an appointment with an OfficeLabs consultant, they will talk to you in depth about your business needs, and how to best make use of our services. Remember, OfficeLabs offer more than content creation, this is just one area of expertise — OfficeLabs will ensure you get the most out of any solution we provide. Making sure your business runs as smoothly and efficiently as possible is why OfficeLabs has been chosen by both FTSE 250 companies and huge public sector bodies, and our no-jargon approach will let you talk to us with confidence about your requirements.

To request a call, simply fill out this form and one of our team will ring you back.

Need expert advice? Get in touch with OfficeLabs today!